For those who aren't familiar with BeautyCon, it's a multi-city event that brings together thousands of beauty enthusiasts, makeup artists and mavens, cosmetics and lifestyle brands, beauty bloggers & vloggers, digital influencers and traditional celebrities to a productive day of tutorials, product launches and panel discussions about trending beauty and lifestyle topics. It's where beauty fans and lovers meet one another and get up close and personal with the web's stylish stars and some of the most significant members of the beauty industry. Aside from Los Angeles, BeautyCon is also celebrated in Texas, New York and Washington DC. Next stop would be London, Mexico and Singapore. The Los Angeles leg of BeautyCon took place in the Los Angeles Convention Center, West Halls A & B last Saturday, July 9, 2016 and was attended by a whopping 15,000 participants which is the event's biggest turnout date so far. It successfully doubled the 8,000 attendees from 2015. The venue offers over 200,000 square feet worth of space for your favorite beauty and lifestyle brands to set up their lovely booths allowing dynamic and integrated experience for everyone.
Our Luxie Booth projected an air of daring fearlessness and modern stylishness at the event -- thanks to the black Polaris Slingshot we used as a prop! Inspired by our dedication towards “driving beauty” in all facets of our business, our booth symbolized our ongoing quest to create and innovate beauty products to inspire the global beauty industry. It also represented our bold and courageous approach in facing and answering the ever changing needs of today's beauty community.Many fans took the time to capture selfies and photos on this fierce three-wheeled motorcycle which has custom decals that read "Luxie Edition" in gold letters. Beauty Vloggers Karen Yeung (@iamkareno) and Gabriel Zamora (@thegabrielzamora) joined the fun. Karen Yeung is enjoying herself at our booth. That purple fairy hair gave us MAJOR hair envy!Gabriel Zamora pretty much slays our existence!Luxie's husband-and-wife founders, Tammy Huynh and Michael Tran, rubbed elbows with TV personality/host Brooke Burke and singer/songwriter Cristina Milian.Luxie Founder Michael Tran with the ageless Brooke Burke and her daughter at BeautyCon Los Angeles 2016Luxie Founder & CEO Tammy Huynh with the talented Cristina Milian at BeautyCon Los Angeles 2016Tyra Banks was also in the list of the event's popular attendees which include Sofia Vergara who launched the latest fragrance in her collection called Tempting and Ashley Tisdale who introduced her new makeup line, Illuminate Cosmetics to her fans. Here's our snapshot of Tyra showing all kinds of fierce at BeautyCon complete with a smokey eye, caramel color melt and braided faux mohawk.Tyra Banks was all kinds of feirce at BeautyCon Los Angeles 2016Luxie's makeup educator Evelin @makeupby_ev21 manned our booth's front desk happily answering makeup-related questions and greeting fans all at the same time - she's a superwoman!Meet Luxie's New Makeup Educator, EvelinOverall, we couldn't be more proud to be a part of this prestigious event! We would like to take this opportunity to thank the makeup artists, beauty influencers, celebrities and fans who share the same vision that beauty doesn't have to hurt. Our cruelty-free and vegan makeup brushes and products were crafted with YOU in our minds. Thank you for stopping by our booth to say hi, take selfies with us and buy our makeup and beauty products. As our way of saying "thank you," we treated our fans with a sweet deal of 35% off all Luxie makeup brushes and cosmetics.But first, let us talke a Luxie #shelfieThank you to all our fans who came to say "hi"